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Selling Homemade Food Online

Legalization of home-based food businesses has developed significantly in the last few years. Laws are now in place in many states for CFOs (cottage food operations). Selling homemade food online can happen more successfully if you create it in a legal, safe environment and package, market, and distribute carefully.

Where Is It Legal?

America’s government cares about how and where food is prepared. State laws specifically govern home kitchen food preparation, and the licenses and permits for distributing your home-cooked food online differ by state. Complying with your state law is a starting point, but you’ll need to comply with other states’ laws, too, as you ship there. So, presently, the regulations are a little complicated but worth checking into before you set up shop online. If there are home kitchen restrictions, then explore licensed, commercial kitchens near you—in churches or schools. Facilities that are used only part of some days of the week may rent or loan kitchen time to you.

Creating a Site

Your online marketplace options fall into two basic categories: Set up a personal store on an existing, larger site or marketplace, or create your own website and sell from there. Multiple online stores already exist — already formatted specifically for selling homemade food online. Using one of these will make your marketing a bit easier since foodies already shop at these marketplaces. If you dislike the direct competition of selling homemade food online alongside other sellers, consider creating your own online store to set your food apart from the crowd. Templates can simplify this process, and multiple organizations are available to provide online support as you get started.

The Storage and the Shipping

If you’re selling homemade food online, then you’ve probably already thought about the issues of safe storage and expedited shipping. Once your homemade food has been cooked or made, you need sufficient space (perhaps in a refrigerator or freezer) for briefly storing that inventory. Create a date stamp or labelling system which lets buyers know when the food was created. Explain your process in your online store — the timeframe of when food was made, plus shipping times and types. Explore the options and set up a program with your post office or shipping vendor for safe delivery of your food.

Market with Visuals

Selling homemade food online presents an inherent challenge: shoppers can’t taste or smell your food. So excellent photos, taken in well-lit settings, with attention to presentation —  is extremely important for marketing your homemade food. Well-written descriptions can support these visuals but photos sell food. Instagram and Facebook posts are a great way to connect with potential buyers as well, but social media networking success is also image-driven. Chronicle your homemade food journey in pictures, and keep your phone or other camera close by during production.

Selling homemade food online presents a few challenges in order to do it legally and safely. But the joy of making and presenting your homemade specialty to online consumers may be just the entrepreneurial niche for you.

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20+ Craft Business Ideas


First of all, I want to clarify, these craft business ideas are not simply lists of all of the different types of crafts you could create or the different materials you could work with.

I think most people know whether they are potters, or jewelry designers, or woodworkers before they get to the business building stage.

What we’re looking at here are more than 20 different ways you can build a business around your particular creative skills.

I’m going to start with some of the more standard ways to sell crafts, but stay with me, the list of craft business ideas gets more interesting as you get farther into it.

Read more at:


Art and Crafts Can Still Provide a Living

  One business sector that seems to have been unaffected by the economic downturn is the arts and crafts sector and, as this article explains, there are plenty of opportunities for new start ups.

Art and craft businesses appear to be surviving and even growing today, although they might have been expected to struggle in the recent downturn. A Mintel report published in 2012 suggested that householders were at last beginning to buy things other than ‘living essentials’. Despite cutbacks in grants paid to the Arts Council, there are new galleries opening, and philanthropic support for the arts has grown in recent years.

London gallery owner Angela Flowers was quoted recently saying, “Art is a robust industry. Buying and collecting is more popular than ever.” New galleries have opened recently in London, but how far does this interest in art and crafts extend beyond the capital?

In August, a Times article featured the Somerset town of Frome, which was revitalised by an influx of art galleries and craft workers. Solid, reliable market information is not easy to find, but there have been news reports of small galleries starting or expanding in Suffolk, Chester and Cornwall. One of the most successful, according to Trip Advisor, is in the Outer Hebrides. Interest in art and craft is not just a London phenomenon.

The crafts world has survived the recession reasonably well. Most existing art and craft businesses continue to trade and new ones have opened. Local exhibitions are still locally, with increasing numbers of visitors. So why has this particular industry survived so well?

Uniqueness is one reason – relatively few craft items can be purchased from websites like Amazon (jewellery is the exception). Most craft items are different, unusual and highly attractive, and have a wide range of appeal. They may just look attractive to customers, or remind them of places they visited, or would like to visit. They may fit with a decorative theme, or match existing furnishings. Customers may purchase them because they want to create an image around themselves, to feel distinctive from people around them. There are many reasons for buying art or craft items, rather like fashion, which helped craft businesses survive the downturn of recent years.

Craft items can broadly be classified as follows:

  • fabric crafts
  • wooden items, including ‘one-off’ furniture pieces
  • ceramics
  • glass items, particularly abstracts and decorative glass
  • crafts involving paper or card
  • precious metal crafts
  • stonework
  • rural crafts
  • art and photography, which can be ‘stand alone’ or be incorporated into some of the crafts listed above

Fabric crafts

A lot of fabric craft items cross over into fashion and clothing (sweaters, scarves etc), or to upholstery and soft furnishings. That still leaves items like ornamental or scented cushions, rugs, throws and blankets, with all their variations of design and materials. Local ‘themes’ like scenery or wildlife, and local materials such as Herdwick, Swaledale or Alpaca fibre are particularly popular

There is another crossover, between pictures and fabric crafts, involving use of materials like silk or traditional felt to create pictures, or through techniques like Batik. These can vary in size from quite small to full wall coverings.


There is a huge range of craft items in wood, some of which feature in quality galleries. The largest items are probably tables and ‘one-off’ chairs like rocking chairs, using selected wood to differentiate them from commercial oak or pine furniture. One craftsman uses cherry, rose and walnut for his coffee or occasional tables. Another popular wood is yew, with its striking colour variations. Another option is to create a surface with “inlays” of wood in contrasting colours; a technique called marquetry.

Furniture is on the large side, and the majority of craft woodworkers seem to opt for turned items like fruit bowls, lamp stands, candlesticks etc., or for smaller, attractive items like jewellery or gift boxes. Ornamental serving boards or placemats are popular, the latter sometimes combining wood with leather or another material. Children’s toys, like rocking horses, riding or pull-along toys, small toys or even board games, sell well although some similar products can also be found on the high street. One craftsman has made a living from carving clocks, and several make musical instruments, usually of the stringed variety. Another uses driftwood to create interesting abstract shapes, mainly for wall mounting.

Wood for use outdoors also seems popular. One local tree surgeon makes some very attractive wooden statues using a chain saw, and has even carved a seat out of a tree stump. Tubs, troughs and picnic tables are popular items, but again make sure they are distinctive from what is available at the local garden centre. Large-scale wooden carvings are popular in public open spaces, but these are usually commissioned works.


There is also an enormous range of ceramic items. Some of these are ‘thrown’, for which you will need a wheel, but others can be cast. Typical thrown items include vases and crockery sets, jugs, condiment cellars or casserole pots, (and probably many more), while cast items can include statues (human or animal), obelisks, sundials and abstract shapes. Small ceramic items with a local theme always seem to sell well in craft shops UK wide, and plaques for special events are another option.

A popular theme with ceramics is imposing colour schemes or pictures on the finished product. This is crossing over to the art/photography element and seems to have considerable appeal.


This material is increasing in popularity. Traditional glass blowing is still an option, but glass ornaments of all sorts, many of them in fairly abstract shapes, seem to be featured more often in galleries today. Coloured glass appears in jewellery a lot, while dichroic glass is increasingly popular. This is a way of colouring glass so that the colours seem to change as you look at the item from different angles. This technique developed from the American space programme – who said crafts needed to be traditional?

Crafted glass can also feature in buildings, either in the form of engraved glass or as stained glass windows. Engraving on crystal is also popular, particularly for special gifts.

Paper and card crafts

Traditional cards have suffered from online competition over recent years, as illustrated in 2012 when Clintons Cards entered administration. However, cards with unique designs, or incorporating silk, felt, wild flowers, precious stones or coloured glass still seem popular. Gift cards, place cards and invitations are still in demand, often with custom-made pictures or designs.

Precious metals

Silver appears to be the most popular medium, but steel and copper also feature. Most metal crafts appear to focus on jewellery, but silver is used for a lot of cutlery, serving dishes, serviette rings, candlesticks etc. Animals, birds and small statues feature in silver, bronze, pewter and copper, and magazines often feature solid silver items created in limited numbers to commemorate specific events.


Stone is not an easy material to work, but certain types of stone can be cut or shaped into items like candleholders or large dishes. If it has a flat grain like slate, it can be used for coasters, placemats etc. Precious stones often feature in jewellery, while there appears to be a growing interest in mosaics, both internal and outdoor.

Rural crafts

Items like willow-weave baskets or natural fencing, log baskets, swills or trugs. The competition here is from imported items that appear very similar.


Top Tips For Turning Your Craft Hobby Into a Business

Article found on:


Are you considering making the transition and turning your craft hobby into a business? We’ve outlined some of the most important things you’ll need to consider.

Whether you’re making badges, selling scarves or crocheting cushions, leaving your job and turning your hobby into a source of income can be a daunting experience, and there’s a lot to consider. But with a bit of guidance, making the transition from a hobby to a business needn’t be too difficult.


First Things First

Pre-planning is essential.

Carry out extensive market research so that you have a great understanding of your opportunities and the competition. Don’t enter an already-crowded craft marketplace with something that loads of people are already doing – know what differentiates you and your items from the competition.

At the outset, it’s worth setting out and understanding what your long-term business goals are. One reason for this is that it keeps you on track – if you’re always aiming for a goal, it can help keep you motivated, even if you’re going through a low point.

Thinking of these goals and ambitions is essential, but you’re also going to need to give the immediate practicalities some thought too…


Thinking through what you want to achieve will give you the basis to start understanding your financial planning. Know what your financial requirements are so that you can know what you need to work towards.

Turning your craft hobby into a business obviously will require a higher level of financial investment – and uncertainty – from you, and it’s crucial that you get this right. Make sure you know the answers to important questions, such as:

What equipment do you need?

For many crafters turning a hobby into a business, they’ll already have the core equipment they need, which can help keep initial costs down.

The natural evolution of crafting often sees people start it as a hobby, and then sell their creations partly just for something to do with them! For this reason, you may even have a backlog of stock which you’ve been making in your spare time, so you’ll have a good head-start.

Remember to think widely though – costs aren’t just for the equipment you’ll need for your products. For example, other initial outlays could be things like home workshop or office furniture and postage and packaging materials, so make sure you factor everything in.


Cost of your time

Many crafters are nervous when turning their passion into a business and pay themselves too little. Don’t fall into this trap. Carefully work out all your business costs and ensure that you’re paying yourself a reasonable wage for the time you’re putting in.

Having sorted out how much you’ll be selling your items for, understand how quickly you can make them! If you’re not able to create enough to bring in a viable income, this may not be the best option for you.

Where will you sell your items & how much will that cost?

As part of the planning process, you’ll need to identify where’s best to sell your items and that you fully understand the corresponding costs.

Will you be setting up your own website to sell products? Will you be selling at trade shows, craft fairs and exhibitions? Will you be using an online shopping platform such as Etsy? All of these have their advantages and disadvantages, and vary widely in how much they cost.

Unsure of which online platform is best for you? Previous blogs have outlined the costs and benefits of a number of different places to sell crafts online, as well as tips for selling on Etsy, so check those out for some more advice!



If you’re looking at turning your craft hobby into a business and are starting to sell on a repetitive basis solely for profit, you’ll need to register your business with HMRC.

This article has some great hints on the tax requirements for small craft businesses.

After HMRC cracked down on tax evasion from online sellers, this piece from the Telegraph offered some more great hints and tips, which will be useful if you’re unsure if what you’re doing is taxable.


Your Work Environment

It’s likely that you’re going to be working from home if you’ve turned your craft hobby into a business, and you’ll probably start off using the same space you always used to make your products.

If you’re to turn professional, though, it’ll be beneficial if you could set up a dedicated work area in your home, not just for the crafting, but for the admin and record-keeping that comes with running a business too.

Although many enjoy being able to dip in and out of work and home-life and the flexibility of working when they feel like it, it can be helpful to keep relatively strict and regular work hours. This can allow you to work more efficiently, as you enter the working day focused and with fewer distractions.

Coupled with a dedicated working space, this means that the boundaries between home and work don’t become too blurred, which is important if your hobby-turned-business is to remain something you enjoy!


If you’ve successfully turned your craft hobby into a business, we’d love to hear your hints, tips and things to consider!









10 Things you MUST Do to Have a Successful Online Craft Business

There is so, so much that goes into having a successful online craft business.


Truly, the path is long, and can be hard, and has so very many steps.

However, I’ve been in the handmade business for a long time now, and over the last few years I’ve built up my business to the point where I am now earning MORE than I did in my last professional job.

Some days, I can’t quite believe that I’ve reached this point. A few years back, it seemed like a pretty unattainable dream.

But here we are. I am lucky enough to be making a living making beautiful things – doing something I love.

I don’t say this to brag or toot my own horn, I say it to give you hope.

Not a false hope. Not a hollow – you will succeed if you just do what you love.


But if you’ve dreamed of doing what I do – making a living from selling your craft, I’m here to tell you that it IS possible. No, it’s not easy. No, it’s not a quick process. But it can be done. I, and many other artisans, are living proof.

Today, I thought I would dig deep into those years (and YEARS) of trial and error to share with you 10 things that I believe are absolutely crucial to the success or failure of your online handmade business.


1. Create something people actually want to buy

This is number 1. I’ve written about this before – the uncomfortable fact is that when you make the transition from making things simply for your own joy and satisfaction to making things to sell, you need to change your mindset.

This can be HARD. Of course you love what you make – that’s why you make it.

But is there a market for it? And is the market willing to pay what they need to in order for you to build a profitable business?

Before you dive into setting up an online shop and learning everything there is to learn about selling your work, you need to seriously consider this question.


2. Work on it every day – but be patient

One of my most favourite mantras when it comes to business is this:

Remember: it’s a marathon, not a sprint.

Whenever sales are slow, or I’m not getting as many comments/likes/tweets etc etc as I’d like, I remember this.

Businesses do not grow overnight.

They take YEARS to become truly successful.

Are you in this for the long term? Because if you’re doing this to try and turn a quick profit, just stop now.

If you’re not sure that you want to be doing what you’re doing in 5 years time – don’t try to turn it into a full-time business.

You need to be dedicated and patient.

If you’re both of these things, and you take steps every day to grow your business, success WILL eventually come your way.


3. Be friendly but professional

Part – an important part, I believe – of having a handmade business is being open and friendly with your customers.

They are buying from you because they prefer to buy unique things, direct from the person who made them.

Don’t make it difficult for them to get to know you (i.e. have a good About page with photos of you and your work, and the story of how you came to be making what you make) BUT at the same time, remember that your customers are not your buddy.

By all means be friendly and lighthearted with them, but remember to treat them with professionalism and respect.

Use salutations when you write to them. Always respond to questions promptly and in detail.

Don’t get het up with a customer who is making unreasonable demands – just respond calmly and professionally with reference to your strict and reasonable policies (you have those, right?).

NEVER NEVER NEVER complain about a customer in a public forum. Just don’t. Ever.

No matter how unreasonable they may be, or how mad they have made you, they, and every other customer you have, deserves respect, and to know you won’t air their issues in public.

Balancing this line between being friendly and being professional is crucial for the success of your business.


4. Have beautiful photos

This. Is. Key.

When you sell online, your photos will make or break your business.

The photo is the first thing that captures the eye, and usually the largest part of the decision-making process when all is said and done. I even know people (and am totally guilty of doing this myself at times) who barely even READ the description, but just buy pretty much immediately based on the photo of an item.

Take the time to get good photos.

What makes a good photo?

  • Natural or filtered white light (not flash)
  • Consistent, simple, yet iconic backgrounds – nothing too ‘busy’ that might detract from your item
  • Clear, crisp shots in perfect focus
  • Interesting and intriguing angles – so long as you show us the full item, to scale, in one of the supporting shots, the first shot can be more of an enticer


5. Make reproducible items

You can only get so far making OOAK (one-of-a-kind) items when you’re selling online. I wrote more about this here recently, so I won’t go into detail.

Suffice it to say, once your business starts growing, the time it takes to photograph/describe/title/edit etc etc every new product will be time you will not have.


6. Believe in yourself and your work – fiercely – but be open to change

If you don’t believe in yourself – and your product – you will never succeed.

It takes so much time and dedication to really make a go of selling your craft online, that if you don’t make something you absolutely love – and are convinced that others will love, too – you will run out of steam, get disheartened, and give up.

Put your soul and passion into what you make. Love it fiercely.

BUT. Be open to change. If you’ve been working and working and working… and STILL aren’t gaining any traction after weeks/months/years… something might need to change.

It might be what you make. It might be something about what you make. It might just be your photos or price point.

Love what you do… but be open to the fact that in order to succeed, you might need to make a change.

This is not a bad thing. Don’t be discouraged if you do need to make a change. We all know the story of Edison and the lightbulb, right?


7. Get a Mailing List

Email is still the most direct and effective way to connect with your customers.

I’ve said it before and I’ll say it again – you can blog, facebook, tweet, instagram your heart out… but people can still ignore – or just miss! – all of this.

Once your customer or prospective customer has taken the step to trust you with their email, they have given you permission to contact them directly.

These are your best prospects for making a sale – the people who love what you do already! You don’t need to convince them that what you make is awesome, because you already have.

Treat them with respect, give them value in the emails you send, and stay in touch with them on a regular basis. They will reward you by becoming loyal customers.


8. Price for Profit

This is one of THE most common problems in the handmade community.

Most of us start off selling our work from a hobby perspective. We have no idea what price we should be selling our work for, so we tend to drastically underprice it. We know how to make it, so we tend to underestimate the skill that has gone into the process.


There will ALWAYS be someone selling something similar to what you make for much less than you. Even other talented crafters and artisans.

You need to do the hard work to figure out what price you need to sell your goods for to make a decent living, and that’s the price you need to sell it for.

This is hard. It can be confronting. It will probably take you out of your comfort zone.

But if you’re serious about making a living from your craft, it’s something you need to do.

If you need help figuring out just how to do this, go read this article.


9. Get your Own Website/Blog

You’re a professional – so you need to LOOK like a professional.

You’re selling online, so your online presence needs to be professional and welcoming.

At the very, VERY least, invest in a $12 domain name, and re-direct it to your online store.

That way, on your business cards, your email signature, your social media accounts, and everywhere else you list your website, you can use rather than or

Such a small change can make a BIG difference to the impression people have of your business.

You should aim to have your own, stand-alone and self-hosted website as soon as you can make it happen – preferably with a blog included – but having your own domain is a fantastic start.

And yes, you should be blogging. It’s the best way to craft a story about you and your work. Don’t freak out or get overwhelmed if you don’t know what to blog about, just start. In fact, here are some ideas to get you rolling.


10. Learn, Learn, Learn

In business, there is no such thing as DONE.

There is always more to do.

New things to try.

Mistakes to be made.

Unexpected journeys.

Things to learn.


When you’re in business, you need to be constantly learning, experimenting, and taking leaps into the unknown.

If you don’t try, sure, you can’t fail.

And if you do try, you will fail. Over and over again. But each time, you learn something more. You might take a step back, but you’ll take two steps forward.

It’s a fascinating, thrilling, exhausting, invigorating, and life-changing journey. And if you set your mind on succeeding, are smart about what you do and how you do it, and get help when you need it, your chances are success are pretty darn high.

I did it. You can, too.


Article by Jess Van Den can be found at:


Carpenters greatest hits the craft of young woodworkers

The next generation of craftsmen are putting traditional skills to new uses

 Tools and techniques: John Eadon at his work bench.

Tapping into the wider trend for natural materials, a new generation of craftspeople who use traditional skills to create contemporary homeware is on the rise. From chairs to chopping boards, woodwork is currently in focus for interiors. Meet some of the carpenters and carvers who are changing the way we think about wood.

John Eadon

“The Windsor chair is the epitome of good design,” says self-taught Warwickshire-based woodworker John Eadon of the chair which inspired his debut collection of furniture. “I love the way the light goes through the spindles; that play on positive and negative space.” Eadon, a fine art graduate from Norwich School of Art and Design (now Norwich University of the Arts), has done stints as a theatre set-builder and doing joinery work for English Heritage. He moved back to his family farm four years ago to concentrate on furniture commissions full-time, and his Mima range launched at London Design Week last September. It includes a record table, side table, plant stand, candle holders and shelving, and is a result of “needing to get back to the creative side of things”. Each piece features round-tenoned wooden spindles. “I wanted to push myself to make a series of furniture which is linked together by the same techniques and processes. The one thing I haven’t made yet is a chair.”

Full Article by Emma Love can be found on: 

February 18 2018


Carmarthen Craft & Gift Fayres

Venue: St.Peter’s Civic Hall, Neuadd Ddinesig San pedr

Address: Nott Square-Maes Nott
SA31 1PG

Dates:   07/04/2018




30/06/2018 to 04/08/2018










Stallholder Information: 

Stallholder Arrival Time: 08:30
Stallholder Departure Time: 17:00
Cost of Stall: £9 to £15

Customer Information:  

Customer Arrival Time: 10:00
Customer Departure Time: 16:00
Admission Price: £0.00

Event Type: Craft Fairs

Event Details: Craft & Gifts- Creffts ac Anrhegion

Car Parking Information: Council paying Car parks near by. £2.30 all day


Take home treasures from Wonderwool Wales By Mark Hayhurst 21 Dec 2017

Thousands of fibre fans will leave next year’s Wonderwool Wales weighed down with their pick of wool and natural fibre products from more than 200 high quality stalls and some of the really lucky ones will also go home wearing the results of their own handiwork.

Returning with its trade mark vibrancy, the annual wool and natural fibres extravaganza, at the Royal Welsh Showground, Builth Wells on April 28 and 29, 2018, features a fabulous selection of Woolschools. Each hands-on workshop gives participants the chance to learn or perfect their skills with help from an expert.

Fibre fans can walk off in a beautiful new cowl, arm-knitted with help from Louise Horton, Sian Dinning and Helen Cooper from Wool in the Woods, three friends who are passionate about keeping yarn crafts alive, using modern interpretations of tried and tested practices.

Others are invited to make a brooch, whilst also making a hole in the wool they’ve stored away to use “one day”. Tina Francis will be running a brooch workshop, using oddments of her own, whilst giving people ideas for using up their own wool stash. Participants will leave the session with a stitched brooch on their lapel and a pattern for a larger work that will definitely dent their stash!

Needle felt students can leave sporting a charming fox, hare or badger brooch made with the help of Jenny Barnett. Crochet enthusiasts can learn to make vintage style flower blankets or shawls in a Woolschool taught by Lea Williams of Wild Creative Textiles.

Freelance knitwear designer and maker Lisette Webley hopes to inspire her students with the simple but satisfying art of Freeform Knitting and Crochet, showing how easy it is to produce fun, colourful hats, bags, scarves or even complete garments. Frances Fletcher will show how to dye sock yarn to produce a matched pair of socks.

The popular programme of pre-bookable one and two-hour workshops has something to inspire everyone – there’s also the chance to learn weaving from Bee Weir of Crafts from the Dungeon and an invitation to get “hooked” on hooking with carpet yarn in a workshop led by Carole Rennison of Hooked by Design.

Mary Jolly and Liz Davies of Bridstow Spinners will show how to spin on a drop spindle. Beginners can learn woven wet felting techniques with Pat Johnson. Willow weaver Mel Bastier will give an introduction to weaving with willow bark, showing how to make a beautiful bowl, woven in a hexagonal pattern and stitched with copper wire.

Graham Langhorne from Coastal Colours will run a session showing how to make braid using a wooden lucet. Graham learnt to lucet when taking part in English Civil War re-enactments, when his hand-knitted socks needed a tie to stop them falling down. He now makes and sells wooden lucets which function in the same way as the original pre 12th century models did.

All these chances to get creative with wool and natural fibres are presented alongside a wealth of stalls, special exhibitions, daily demonstrations and have-a-go sessions and the ever-entertaining Sheepwalk (a woolly take on the catwalk). The packed programme makes the 2018 show a must go diary date for fibre fans, craft lovers and makers.

Two BA Textiles graduates from Carmarthen School of Art are preparing for the show with particular excitement, as they have been given the chance to use it to showcase their work as part of a new bursary scheme. Kathleen Lloyd from Carmarthen and Julia Davies from Llandysul were joint winners of the first Wonderwool Wales award set up for students graduating from the BA Textiles: knit, weave and mixed media course at Carmarthen School of Art, part of Coleg Sir Gậr in Carmarthen. Each received a cheque for £1000 as well as the chance to exhibit. Kathleen Lloyd will be showing scarves and tops influenced by a visit to Jaipur and Julia Davies will display her handwoven, mixed yarn scarves, clothes and throws influenced by the industrial heritage of Wales.

A key attraction in hall three will be the ‘Curtain of Poppies’ a massive commemorative WW1 installation which has galvanised the support of schools, knitting groups, craft groups and individuals across the UK. Launched at the 2017 show, it was conceived in recognition of the united determination of women who “did their bit” to support the troops overseas during WW1 by knitting gloves, scarves, balaclavas and socks for the soldiers. Donated textile poppies, strung together into a ‘Curtain of Poppies’, will commemorate those from the UK who died serving their country.

Visitors to the 2018 show can also snap up the chance to see a life-size crocodile whose coat is made up of hundreds of crochet motifs – the result of a community arts project led by Bristol’s Crafting the City.


article found on:


Setting up a home-based craft business: top tips

If you’re setting up your craft business at home, it can be difficult to draw attention to your product. As a growing business, there are things to learn about the etiquette of stocking in shops or exhibiting at trade fairs. Our expert panel, made up of crafters and founders of craft networks, offered some great tips in our Q&A. Here are the best bits.

Starting up? Write an action plan

The entrepreneurs on our panel had a mixed approach when they launched, but they agreed careful planning is essential. Maria Juelisch, who started up her business Maria’s Emporium in February, explained her approach. “I actually made myself a poster with my goals and what my business stands for,” she said. “Having a clear focus really helped me.”

Camilla Westergaard runs her business Butterscotch and Beesting alongside her job as content lead for Folksy. She explained her route to getting started. “I wrote down a list of the shops I wanted to be stocked in and the magazines and blogs I wanted to be featured in.”

How to manage home working

Keeping on track without the structure of an office or studio can be tough. But Karen Jinks from UK Handmade played up the benefits: “I love working from home, being my own boss and watching TV when I feel like it!”

Paul Riley, co-founder of UKCraftFairs, suggests setting some boundaries. “People may benefit from getting dressed for work and setting core working hours.” This could help you and your household know you should be focused on work during that time.

The best practice for approaching sellers

Has sewing been a lifelong passion? Or perhaps you’ve discovered you’re a talented potter? To turn a hobby to a business, selling your products is key. Before approaching a gallery or shop Jane Field, owner of online gift company Johnny’s Sister, advised careful planning. “Make sure that you have worked out all your costs,” she said. “Pay yourself a decent hourly rate, include all materials and then add a bit on the bottom. If they negotiate on price then at least you will know how far you can go.”

Craig De Souza, COO of the Craft and Hobby Association UK, advised instilling confidence about your product in those whom you approach.“Most retail stores want to make sure the products they have will sell,” said De Souza. He advised backing up your offerings with market research on their potential buyers. “Give them clear understandable information on costs and what they can make.”

The overall consensus was face-to-face introductions are best for building relationships. However, an initial email or phone call offers a softer way of finding out how a gallery or shops like to start negotiations. When you visit the seller, Jinks advises taking along the samples that you think are suited to the venue along with the packaging you will provide. Plus some background helps make you memorable. “People will find it easier to sell your products if they have a bit of a story,” added Jinks.

Of course, online selling increases your options. Westergard offered insight: “Different marketplaces have their own advantages,” she explained “Ebay is huge and great for selling vintage or reselling, whereas Folksy specialises in craft, limited-edition designs and the handmade.” She said the platform best suited to you depends on where you want to position yourself in the market.

Lessons in promoting yourself and your business

Whether driving customers to your online shop or promoting your brand more generally, social media is a free and effective tool. Maria Juelisch advises selecting the sites you use carefully. “Find the ones that apply to you and your business and the ones that will help you grow,” she said. “Find out what the people you want to attract are using.”

Elena Pintus established her dressmaking school Sew it with Love after six years of working from home. She emphasised that social networks should be seen as a dialogue. “Look at it as a way of engaging your audience.”

Press coverage can help propel your business to success. Pintus advised writing a press release with a catchy subject line that can be sent to publications. From there, get in touch with magazines you are interested in and email the relevant editor. She is an advocate for persistence with editors. “If you keep nagging them it is a lot more likely they’ll say yes!” Westergard had a nifty tip on the crossover of traditional press and social media. “Twitter is also a great way to build relationships with journalists, so that they know you’re a person they can come to if they need something in particular.”

Copyrighting – is it worthwhile?

The panel were asked it they had ever copyrighted their designs and whether it was costly or time-consuming. Westergard offered some useful background – she explained that when you create or design something you have automatic copyright for 20 years after creation. She went on to say that trademarks apply to artists or crafters – patents are for inventors – and to involve a lawyer regarding trademarks as they can be tricky.

“If you have the trademark you can then protect that character or logo more efficiently and sell licenses for people to use it and reproduce,” she explained.

How to exhibit at a craft fair

This is a great route for sourcing potential buyers and making connections. With Christmas fairs drawing close, De Souza had some steps for building an impression. First, make your stand memorable. Next, present your best selling lines. Then, when the crowds fill the space, remember to smile and interact with the buyers as they walk past. The final step is to collect contact details.

Field added a nifty selling tool – she suggests adding a competition box to your stand, where visitors can drop in their email address for the chance of a prize. “After the draw, send all the entrants a discount code as a thank you for taking part.”

Article by Emma Featherstone for The Guardian online


Starting a Craft Business Online With No Money – A Complete Guide

Are you interested in starting a craft business online? If YES, here is a complete guide to starting a craft business from home with NO money and no experience.

Okay, so we have provided you an in-depth sample craft business plan template. We also took it further by analyzing and drafting a sample craft product marketing plan backed up by actionable guerrilla marketing ideas for craft companies. In this article, we will be considering all the requirements for starting a craft business. So put on your entrepreneurial hat and let’s proceed.

Understanding the Craft Business?

The craft industry encompasses goods that are handmade by artisans or those skilled in a particular trade. Small businesses engaged in the craft trade include everything from art galleries to handmade textiles to culinary products. Often, craft industry entrepreneurs operate independently and are not franchised. The industry usually relies on locally sourced supplies and community support to maintain a customer base.

Craft goods are all produced by hand by artisans. Beyond that, goods distributed by crafters can vary from handmade clothing to home decor items or works of art. Often crafters produce products with ties to historical or ethnic tradition. Retailers specializing in supplying artisans with supplies for crafting also fall under the craft industry umbrella.

Artisans work with a variety of mediums to produce crafts for sale. Many small craft businesses with one owner produce the product in their own homes, while larger operations may employ several workers. Craft businesses are the opposite of mass production, employing a hands-on approach to produce unique items for customers. Occasionally machinery may be used, but often these require operation by a skilled artisan. Retailers may opt to offer customization of products to further cater to customer demand.

Starting a Craft Business Online With No Money – A Complete Guide

  • Industry Overview

Between 2000 and 2008, the crafts industry continued to thrive. The Internet was making it easy for individual sellers to find new buyers on the Web who wanted their art, handcrafts, and related products and services. Those in the retail crafts supply industry also found plenty of hobby consumers to buy their various supplies and materials.

  • Interesting Statistics About the Craft Industry

It has long been known that America’s handcraft industry was making a significant contribution to the American economy, but there were no statistics to prove it until early 2001, when a crafts body in America released the results of its breakthrough study.

It confirmed what many industry leaders unconsciously knew all along: Craft businesses have long been important to this country’s economy, contributing nearly $14 billion a year. Although this industry has been hard hit by the current economy, it will bounce back in time, just as it has done after various other recessions in the past.

In 2001, there were then 106,000-126,000 craftspeople working in the United States. These business owners (79 percent of whom were home based) were generating sales of within $12.3 to $13.8 billion per year. The average gross sales/revenue per craftsperson was $76,025 and the Income from craft activities comprised 47 percent of household income on average, and 22 percent of craft households were deriving all of their income from craft.

Retail sales accounted for 52.9 percent of annual sales, with just over one-half of these sales being made at craft fairs. The average craftsperson derived 27 percent of annual sales from wholesale, and 11.2 percent from consignment to galleries.

There have been no new craft industry surveys by the finance or business agency since 2001 to tell us how the above facts and figures have changed through the years, but at least the 2001 CODA statistics proved to business and government leaders that craft was a viable and sustainable industry worthy of investment and support.

The survey also drew attention to the important relationship between crafts and cultural tourism. States that were armed with accurate statistics could then partner with economic development agencies to encourage growth and development of this important sector of home-based businesses.

Basically, the CODA study findings validated the crafts industry as a vibrant and growing network of small American businesses while drawing added attention to small and home based businesses in general.

Starting a Craft Business Online – Market Feasibility Research

  • Demographics and Psychographics

Trade shows and craft fairs represent primary locations for craft artisans to sell their products. Other more established businesses may retain brick-and-mortar locations for craft sales, while some choose to base their operations on the web. Craft suppliers and producers increasingly elect to utilize social media to market their businesses and attract new buyers. Many crafters specialize in a niche area or product to establish themselves within the industry.

List of Niche ideas in the Craft Business

One of the first things you should do when starting a new craft business is to decide what it is you want to make and sell. Many new craft sellers make the mistake of trying to start with too many Craft business ideas. The best way to build a business is to begin with one or two good ideas, and then expand from there in time.

To help you decide what products you will sell first, think about your specific skills. What crafts are you best at? For instance, if you are an expert at quilting, but you also dabble in knitting or needle felting, start with quilted items. You want to put your best foot forward, so you should make your first available merchandise of the very best quality that you can produce.

This will help your business to start off with a great public image, which will in time build your reputation. You can always add new product lines once you have been established for a while.

  • Fine Arts
  • Paper & Memory Crafts
  • Needle Crafts
  • Artistic Crafts
  • Sewing Crafts
  • Jewellery Making & Bead Crafts
  • Floral Crafts
  • Woodworking/Wood Crafts
  • Drawing
  • Food Crafting
  • Scrapbooking & Memory Crafts Crocheting
  • Card Making
  • Home Décor Crafts
  • Wedding Crafts

Level of Competition in the Craft Industry

The craft has grown more sophisticated with “a lot more out there” in supplies and tools than what was analysed in 2001

People used to do a lot more hand quilting, and piece together old fabrics, but now, in addition to computerized sewing machines that can cost several thousand dollars, but turn out precisely stitched items quickly, “There are beautiful batiks and higher-end fabrics that never were accessible to the ordinary shop.”

Interest in quilting, other forms of sewing and many crafts in general is increasing. At least one project a year is crafted in about 56 percent of American households, according to the Craft & Hobby Association, and the industry held steady at nearly $30 billion in annual revenue through the recession, when many other retail sectors declined.

Woodworking is the No. 1 hobby in terms of sales and food crafting such as cake decorating has risen in recent years to third place, just behind drawing, largely due to TV shows such as “Cupcake Wars. Crafters are motivated mainly by a feeling of accomplishment and a need to be creative.

List of Well Known Craft Brand Businesses

There are a lot of craft brands that have emerged in America over the last century. For the sake of keeping it short and simple, here are a few well-known brands;

  • Firefighter
  • The Gambarinus. Co
  • Boston beer
  • Duvel Moortgat USA
  • Firestone Walker. Co
  • Oscar blues
  • Rogue ales
  • CraftWorks Restaurants & Breweries, Inc.
  • Gordon Biersh
  • Brooklyn Craft Company
  • Favecrafts
  • Michaels company

Economic analysis

The past five years have transformed the Craft industry into one of the fastest growing and most popular creative segments in the United States. Although the industry mostly consists of many small-sized players, there has been increasing consolidation and expansion activity among entrepreneurs in the industry.

But both parts of the industry took a hit in early 2009 when the Consumer Product Safety Commission introduced a new law requiring that all toys, dolls, garments, and other children’s items (even self-published books) be tested for lead.

When that law took effect, countless thousands of individual sellers of such products probably just gave up and closed their home-business doors because they couldn’t afford the expensive lead-testing procedures now required in order to sell.

Because of this law, which also affected retailers the world over, Amazon automatically banned the sale of 2500 items on its site. Etsy sellers had quite a discussion on this topic, and those comments still remain in the site’s forum archives.

Of course, toys and dolls are just one segment of the huge arts and crafts industry. Millions of sellers are still out there offering their wares while trying to effectively deal with the economic effects of one of the worst recessions in America’s history. Although the crafts industry has been hard hit by the current economy, I believe it will bounce back in time, just as it has done after various other recessions in the past.

Is a Craft Business Worth Starting from the Scratch or is Buying a Franchise Better?

Craft franchises provide an excellent opportunity for turning your creative talent into a profitable business more than what you can achieve if you start from the scratch. As with any new business start up, franchise opportunities have their pros and cons.

If you have a creative streak coupled with an entrepreneurial spirit then opening a craft and gift franchises may be an option worth considering. There are plenty of franchising opportunities available, from designing baby shower diaper cakes to a full Build-a-Bear Studio. With so many options available, chances are you can find something that fits perfectly with your favourite artistic hobby.

Opening a franchise involves a significant investment. While the initial expense may range from a thousand to a few hundred thousand dollars, many people find that the investment is worthwhile. Many craft and gift franchises offer name brand recognition that can be very challenging to obtain on your own as a home grown business.

Choosing to go the franchising route does have its benefits. Having a turnkey system to work with eliminates the need for costly trial and error. For those without a business management background, a franchise can provide not only the supplies you need to get started, but also the training you need to handle the business end of the franchise.

If you have tried to run your own craft related business in the past you probably know that finding a product that is both marketable and profitable is a difficult task, and that’s before you try to calculate your time into the equation. Choosing one of the successful craft franchises means that the market has already been tested, and if people were not buying the product, it is safe to assume the company would not have grown to the point of offering franchises.

Possible Challenges and Threats of Starting a Craft business

Turning your hobby into a business can be very rewarding. If you perform professional grade workmanship and friends and family have often told you that you should sell your art, then it may have crossed your mind to open your own crafts business. To start a business, you need to develop a solid plan and complete all necessary legal paperwork.

If you are going to depend on this business as your sole source of income, it is important to be prudent in your completion of all of the work required in the development of a profitable business. Challenges you may face while trying to start a craft business may include

  • Identifying a craft that will be the base for a profitable business
  • Naming your business
  • Obtaining permits a d license
  • Obtaining a business bank account
  • Setting up an area to make the product and run the business
  • Purchasing materials
  • Marketing your items

Starting a Craft Business With No Money – Legal aspect

  • Best legal entity for a craft business

A crafts merchandising business is a retail shop such as a gallery, craft store, online shop or boutique. You purchase goods from other artists or crafters and in turn sell the goods to the end user – a consumer like you or me. A crafts manufacturing business makes the tangible arts and crafts products that are sold either to merchandisers or directly to the customer.

In most cases, arts and crafts businesses are both merchandising and manufacturing companies. You handcraft your products and sell them yourself either online, at shows or in a storefront. A serious consideration, this involving deciding how you want to legally set up your business. You have the following options to choose from: Sole proprietorship, Corporation and a Flow through entity

List of Unique Catchy Craft Business Name ideas

Artists come in many forms, and being crafty is a whole different art in itself. If you’re crafty, you can see new life in a pile of junk and turn something completely ordinary into something extraordinary: You have the knack of making ugly things pretty.

But what will you call your craft business? How can you convey all this in a few words? Well, here are some catchy names that you may want to start out with in your business;

  • Out of the Box Crafts
  • Craft n’ Creations
  • Handy Mandy
  • Dreamy Designs
  • Two Can Craft
  • Craftastic
  • Hot Hands Crafts
  • CraftWorks
  • Happy Crafts
  • The Scrap Shop
  • Crafts Unthreaded
  • Crafterina
  • The Craft House
  • Craft Machine
  • Clip n’ Snip Crafts
  • The Art Box
  • Buttons and Bows
  • A New Angle Crafters
  • The Kraft Lady
  • Craft Angels
  • Lovely Lady Crafts
  • Heavenly Handmade
  • All Tied Up Crafts
  • Green light Creations

Choosing the Best Insurance Policy for your Craft Business

The craft industry is enjoying a real boom right now. With the rise of shopping locally and DIY projects, many customers are eager to support small businesses that handcraft their own wares. From artisan candle makers to expert knitters, these small handicrafts start-ups are helping to change the way many people thing about commerce. And with this shifting attitude comes more opportunities for you to expand your crafts, handicrafts, and candle sales business.

But even in the relative safety of your home office, your business can still face risks that traditional business entities face. A tornado could destroy your merchandise – a cost which your Homeowner’s Insurance won’t cover, as these policies explicitly exclude business-related property. A deliveryman could slip on your slick porch while delivering the day’s mail and pursue your business in court for medical expenses.

  • General Liability Insurance.
  • Property Insurance.
  • Inland Marine Insurance.
  • Business Owner’s Policy.
  • Workers’ Compensation Insurance.
  • Commercial Auto / Hired and Non-Owned Auto Insurance.
  • Cyber Liability Insurance (Data Breach Insurance).
  • Studio insurance

Protecting Intellectual Property in the Craft Business

Designing a product is hard work – the result of training, experience and the creative process. You also must be a smart businessperson exploring creative alternatives to keep your cost to market low.

After you take so much time bringing your idea to life, it is vexing beyond belief when you discover your arts/crafts design or promotional copy is stolen. In the arts and crafts world, imitation is not the most sincere form of flattery; it’s a potential drain on your gross income and your ability to support yourself.

Ways to protect your ideas and property may include:

  • Copyrights

The most relevant aspect of copyrights for arts/crafts businesses is that they protect the written word. Your arts/crafts ideas and designs aren’t protected by the copyright law, although the way in which they are expressed may be – thus the importance of protecting your written word. The written word is automatically copyrighted for the life of the author plus seventy years. However to perfect your copyright, it must be registered.

  • Trademarks

A trademark is a unique symbol, word, or phrase that identifies your product. Two symbols designate a trademark. One is ™ and the other is an R inside a circle ®. Of the two, only the ® indicates that a formal registration with the U.S. Patent and Trademark Office (USPTO) has been completed.

  • Licensing

One day you get a thrilling telephone call – a manufacturer wants to license one of your arts/crafts products and mass-produce it under their company name. This is a great way to make money but there are many different issues you need to address when licensing your design. For example, will you receive artist credit? How are you to be paid – a flat fee for the design or royalties based upon sales? What about any non-compete clauses? Due care must be taken to weigh all aspects of the contract to make sure you’re not actually losing money by licensing your product.

  • Patents

Patent protection has been available to artisans since the late 1800s to protect both the ornamental or surface design of the product and also how the product works. In order to receive a design patent you must have invented an arts/crafts design that has a ‘new, original, and ornamental design for an article of manufacture’.

The patent approval process usually take quite a while (ergo the phrase “patent pending”). Most arts/crafts businesses will be better served by copyrighting their work. However, this is a complex subject that is best discussed with your attorney should you think you may benefit from seeking a design patent.

Is Professional Certification Needed for a Craft Business?

There are some businesses that thrive when one is a duly certified person. However, in the crafts business, there might not be a strict law that covers this. Indeed the craft industry has no specified certification but Individuals who plan to start their own craft businesses or who are currently majoring in marketing or information systems could benefit from earning a few certificate. These certifications includes

  • Customer Service and Sales Certification (CSCS)
  • Advanced Customer Service and Sales Certification (ACSSC)
  • Arts and crafts trainer certification

List of Legal documents Needed for a Craft Business

It is really vital that you are equipped with the right kind of insurance before you start out, so that you don’t risk being clamped down on. If you’re in business, you need a business license. It’s not dependent on what you make or sell, or if you make a profit or not. Several licenses may be necessary, depending on where you sell and to whom. You also might need additional licenses if your craft is food-based.

Your first step is to find out if you need a business license. If you plan on operating a home-based business and live within city limits the best place to check is with your city business license office. Otherwise, check with your county business license office. If you need to get a business license, you also need to check for zoning issues. You will not be able to get a business license if your business address is not zoned for the type of business you want to run.

Normally, the county will require you get your city license first if you need one. Bring it with you when you apply for your county business license. The good news is that most counties rubber stamp your county license application if you’ve already gone through the licensing process with your city.

Writing a Business Plan for your Craft Business

Starting a craft business is about more than spending your day pursuing your hobby. By taking a professional approach to making and selling your crafts, you will need a business plan to guild you.

Having a passion for arts and crafts is a great place to start, but that does not mean you should completely overlook the importance of having a solid plan to back up your interests. While being passionate about your product is a great place to start, you need to put a plan into place that will help you to start, build and grow your business.

After putting all the pieces into place, implementing them is much easier, and your excitement for your passion project will translate into a passion that is reciprocated by your customers. Your business plan should contain or more of the points listed below:

  • Executive Summary
  • Mission Statement
  • Product/Service Descriptions
  • Marketing Plan
  • Financial Information
  • Executive Summary
  • Final touch

Detailed Cost Analysis for Starting a Craft Business

When preparing to start a new craft business, there are many important things to keep in mind. But one thing that you will want to consider fairly early in the process is the cost of starting the business. How much of a budget will you have to work with and what do you actually need to buy?

  • Enough supplies and materials – $1,500
  • Business cards – $200
  • A good camera (if you have plans of selling online too) – $300
  • A website – $500
  • A new computer – $1000
  • Sampling equipments (like wall pegs and pins) – $200
  • Miscellaneous – $1000

It will cost you $4,700 to start a home based craft business which of course would spare you the amount supposed for leasing. It will cost $29,301 to start a medium size craft business and $63,098 to start a big size craft business.

  • Financing your Craft Business

Of all the decisions start-up business owners have to make, the decision of how to finance one’s business has to be the thorniest. Do you beg, borrow or steal the money? Who can afford to finance a business these days? There’s no easy solution, especially in this economy. But the fact is hundreds of thousands of people have started craft businesses and galleries, sometimes on the flimsiest of budgets. With care and planning, you can too.

  • Personal savings
  • Credit card caveats
  • Investors
  • Partnership
  • Crowdfunding
  • Family and friends

Choosing a Suitable Location for your Craft Business

What are the factors to consider when choosing a business location? How do you conduct a business location analysis? What’s the importance of location to a business’ success?

Choosing a business location is an issue most entrepreneurs approach with a pinch of salt. Many small business start-ups, in order to reduce expenditure usually settle for a cheap location. Others believe that location doesn’t matter provided the product is right.

However, getting a good location in the craft business is very critical to the success of your business but this can prove quite difficult because one of the challenges of starting a business successfully is getting a good business site. But in other to get a site that can make you a formidable opponent to your competitors, you need to consider the ideas listed below;

  • Demographics and Psychographics
  • Good road network
  • Let your location boost your brand awareness

Starting a Craft Business Online – Technical and Manpower Details

Craft Technology is focused on practical skills as well as knowledge of technology used in current building practice. There are a number of aspects to Craft Technology: sustainable building techniques, conservation, building information modelling, and practical skills in roofing and joinery.

To have a well known craft business, you need to have technical skills in the specific areas of design, woodworking skills, building technology, and business knowledge. Building technology covers the various aspects of technology that make up the fabric of a building, from passive housing details to pneumatic systems.

The focus on workshop skills develops key problem solving techniques, creative abilities and leadership proficiencies in real time, with solutions designed, tested and used on scale model examples. The manpower requirements of your craft business would surely depend on the size and work in your business.

The Production Process of a Craft Business

In the craft manufacturing process, the final product is unique. While the product may be of extremely high quality, the uniqueness can be detrimental as seen in the case of early automobiles.

Given that craft production requires an intimate knowledge of methods of production from an experienced individual of that craft, the connectedness between trades’ people is highly evident in craft communities. The production of many crafts has a high technical demand, and therefore requires full-time specialization of the skill-set in the form of workshops, or verbal, hands-on training.

The verbal interaction between teacher and student encourages strong social bonds, which ultimately leads to cohesive communities, typical of modern day craft communities.

Starting a Craft Business Online – The Marketing Plan

  • Marketing strategies for a craft business

We know that big companies plough huge sums of money into marketing their brands and their products, and whether we like it or not; it works! How else would we know about the funny names of products, what they do, and who sells them etc.? A business is a business no matter what its size. Therefore, the same rules still apply to folks who work at home in their backyards (just on a slightly smaller scale).

  • Word of mouth
  • Get sufficient business cards
  • Leverage the Internet
  • Get out outside
  • Get yourself a blog
  • Get yourself your own logo
  • Get yourself a strap line
  • Get yourself some labels
  • Get yourself some stationeries

Finding the Right Product Pricing for your Crafts

This is often one of the hardest parts of running a craft business – once you have made your product, how do you know what to charge for it? If you set the price too low, you might be actually losing money by the time you factor in all costs of production – so this is really one of the most important things to get right.

  • Calculate your production and manufacture costs
  • Calculate your labour
  • Do your research
  • Experiment and tweak

Once you have your base production cost, you can now determine what sort of mark up you would like to add to your item. Mark up is defined as the amount added to your cost price to arrive at a selling price and is a commonly used technique to use in determining how much to charge for your products.

Mark up can be typically be defined as a percentage – a mark up of 100% would be cost price x 2.

Possible Ways to Win Competitors in the Craft Business

Creating a great product isn’t enough for craft business success; you’ll need to know how to promote your business, organize yourself and make smart strategic decisions in other to out scale your competitors.

  • Think outside the circle
  • Make your customers part of the business
  • Envisage good marketing skills
  • Let your artefacts or goods speak for you
  • Employ worker with good human relation skills
  • Have an astonishing location
  • Be versatile

Creative Ways to Increase Customer Retention in the Craft Business

A large pool of repeat customers is a scenario every business should be working towards. A customer with a good story to tell or an awesome product to show will surely come back with a dozen ore people who could be family or friends. Ways to increase customer retention and make your brand super lucrative may include;

  • First class buying experience
  • Stay in contact
  • Don’t ignore dissatisfied customers
  • Show you care
  • Educate customers
  • Up sell and cross-sell
  • Know your customers
  • Implement loyalty programmes
  • Try display advertising retargeting your customers
  • Work together

Strategies to Boost Brand Awareness and Create a Corporate Identity for your Craft Business

Having a well known craft business brand is what all craft entrepreneur is praying to build but it isn’t something you can fetch from the rivers, but by your hard works and creativity. Spread the word about what you’re making and the business issues you’re facing.

Offer interesting angles or hooks, and you can find your way into blogs, onto the TV news and radio talk shows, and into newspapers and magazines. Here are seven ideas on how to boost your craft business brand awareness and boost cooperate identity;

  • Be active in Interest, Facebook and all other social media
  • Don’t hesitate to discuss your business problems and how you’re solving them.
  • Share your social media stories
  • Create Google Alerts for the types of crafts or artwork you’re selling such as woodworking, knitting, stained glass, etc.
  • Submit press releases and photos to the New Products sections of magazines.
  • Scour the National Public Radio website for programs that might want you as a guest
  • Offer to write a guest blog post for bloggers whose audiences are part of your target market.

Creating a Supplier/Distribution Network for your Craft Business

The most expensive part of creating any craft project is the craft supplies and tools you need to buy in advance. At some point most serious crafters begin to take a good hard look at the money they’re making with craft fairs and craft sales and start comparing it to their expenses and quickly realize that the one item the most money is spent on is the craft supplies themselves. This means, of course, that it makes sense to try to get your craft supplies at the lowest cost available.

That’s where buying paper, paints, wood pieces, ribbon and lots of other arts and crafts supplies “wholesale” can really help a professional craftsman or women or even a small craft store owner who is starting out. But you can’t just walk into any arts and crafts supply store or visit any craft supply website and really buy things wholesale. It’s all a little more complicated than that.

The word “wholesale” is thrown around a lot these days and is often used as a substitute for “cheap” but that’s not really the true meaning of the word. Normally when you buy wire or beads or ribbon or anything from a craft supply store you’re buying small quantities from the store.

If you are making lamps or decorating lampshades, LampsPlus has white and off white Lampshades in sets of 8 far cheaper than you could get around town. Delphi Glass has a wide variety of craft supplies priced for wholesale accounts and retail buyers.

Most “true” wholesale establishments will only sell to you if you have a store or you’re serious about buying a lot of arts and craft supplies at once. Most have minimum order amounts. Most require that you have a real registered business with your state commerce department as well as a “wholesaler’s license” which can usually also be obtained through your state. A wholesaler’s license basically allows you to buy items from wholesale centres without paying sales tax.

Tips for Running a Craft Business successfully

With some diligence and hard work, you can run your craft business frugally and sell your craft items online and in the real world. Keep in mind that your craft business is a business. Therefore, your goal should be to bring more money in than you spend to keep it running. When you achieve that goal, you’ll have a profitable craft business and you can build upon your success with more success.

Seek out sales channels that require no expenses unless you make a sale, and diversify your portfolio so that if one sales channel dries up, you still have other income streams. Start small and take one step at a time.

  • Host craft shows
  • Set up a Website with an E-commerce Store
  • Always use the social media to your advantage
  • Go on Consignment
  • Become a wholesaler
  • Become an online craft vendor

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